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Jul 27, 2023
Mobile app trends 2023: Japan edition, out now!
Maximize your success in Japan’s mobile app market with data-driven insights into app performance benchmarks from Adjust and data.ai.
Jul 05, 2023
ATT two years on: Opt-in rates keep climbing
It’s been more than two years since iOS 14.5 was released, so how are ATT opt-in rates looking? Users seem to be warming to the prompt.
Jun 13, 2023
Gaining visibility with view-through attribution: Download our ebook!
With insights from TikTok, Samsung, Snap Inc., and tvScientific on VTA, we provide the benchmarks, tools, and tips needed for full-picture campaign optimization.
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Aug 15, 2023
Mobile gaming app tactics that go beyond user acquisition
User acquisition is great, but it’s not the only factor driving a gaming app’s success. Get the freshest mobile gaming app strategies here.
Aug 14, 2023
What makes a good mobile measurement partner in the privacy era? Enter: Adjust
Choosing the right mobile measurement partner (MMP) for your app is business-critical. Find out the core features an MMP must have in our guide.
Aug 10, 2023
From clicks to installs: Mastering mobile app landing pages
From real apps’ examples to how to leverage retargeting, learn everything you need to know about creating a successful mobile app landing page.
Aug 09, 2023
Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons
Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?
Aug 08, 2023
Part 3: Navigating November’s e-commerce app usage surge
Learn which countries have the top e-commerce app engagement around Black Friday and Cyber Monday, outperforming even the United States and Global spikes!
Aug 07, 2023
The latest on the SKAN 4 CV reset bug
Are you noticing SKAN 4 conversion values of zero? That's the SKAN 4 CV reset bug, and we’ll explain what it is and what to expect for SKAN campaigns.
Part 2: Back-to-school 2023: E-commerce app trends to watch
Ready to ace your back-to-school marketing campaign in 2023? Discover the latest e-commerce app trends and strategies to get an A+.
Aug 03, 2023
Social gaming: When games become social networks for Gen Z and Millennials
Gen Z and Millennials are flocking to mobile gaming apps, but not only for gameplay. Read the statistics that reveal the growing trend toward social gaming.