Addict Mobile
Addict Mobile is your outsourced UA service. We help our client grow their mobile app with UA management, creative production, ASO services, Connected TV, and understanding attribution models.
Categories
Campaign Management
Resources
Integration
Developed by: Addict Mobile
Support Email: contact@addict-mobile.com
About Addict Mobile
From a mobile game studio to a world leader in performance marketing, Addict Mobile helps app and website publishers acquire new customers through acquisition campaign management, creative production and A/B testing, App Store Optimisation (ASO), tracking and understanding user behavior, retargeting, data analysis and prediction.
With more than 600 projects under our belt, Addict Mobile has developed a recognized expertise, advanced optimization processes, a thorough understanding of the environment, and a 100% client-oriented service. Our privileged relationships with the key players in the sector including Meta, Google, Snapchat, Apple Search Ads, Tiktok, MMPs, and more ensure that we maintain a preferential position in the advertising ecosystem.
We operate from 3 offices in Paris, Madrid and New York, and managed a budget of $135M in 2022.
"A brilliant performance marketing agency. I would highlight its results orientation and the team's commitment."
Addict Mobile and Adjust
Addict Mobile relies on Adjust to manage and measure the profitability of its customers' campaigns. Our teams work closely together to help our customers understand attribution models in a post-ATT world.
Use cases
- UGC helped boost the performance of the Cheerz app for Valentine’s Day!
Addict Mobile has deployed a UGC strategy within its acquisition campaigns to meet the challenges of a highly competitive period when Ad Fatigue is even higher than usual. By diversifying the ads presented to users and standing out with more natural messages that fit into their feeds, we were able to gain visibility and achieve significantly lower acquisition costs than with regular visuals. RESULTS : - 50% CPC x9 conversion on TikTok vs classic creatives -20% CPI
- Web UA campaigns helped LG increase ROAS for premium products with limited stock while competing with other distribution networks.
Addict Mobile implemented a strategy focused on price-based categories, leveraging Google campaigns, affiliation channels, and Facebook ads for increased awareness and consideration. With tailored bidding strategies and creatives as well as collaborations with affiliates, we were able to strengthened the strategy for satisfying RESULTS: x3 ROAS vs launch month +290% revenue on Google vs last year +107% revenue vs last year
- How an international performance-based acquisition strategy targeting all country typologies helped Soccer Star improve results.
Addict Mobile’s approach with optimization tests and unique strategies per country allowed us to identify the best optimization/geo combinations. Tailored strategies were then implemented for each geo: a unique approach for tiers 1 countries and specific géographical targeting campaigns for tiers 2 and 3. RESULTS : +60 ROAS points over 2 months +30 active countries +35% investment.
- How Addict Mobile's user acquisition strategy helped Cityscoot successfully expand their app across Europe
The strategy deployed includes city-specific targeting, optimized investments based on top-performing OS and sources, refreshed targeted audiences to prevent ad fatigue, and adapted creatives by language, concepts, road etc for maximum conversion rates. Through daily optimization, we effectively achieved Cityscoot's objectives. RESULTS -28% CPA D30 +25pts first ride evolution 50k installs in 5 months
- How LinkedIn helped Banxy improve their app install performance during their VISA card launch
The strategy was executed in 4 phases: offline campaigns to build anticipation, branding for recognition, LinkedIn InMail campaigns for lead generation, and Facebook retargeting to drive app downloads. Reworking of the creative visuals to give a premium dimension to the ads and ensure the generation of new leads for Banxy. RESULTS: +28% organic installs, 4x conversion rate, 76% open rate for InMails vs 40% for fintech campaigns.
- How creative adaptation, during lockdown helped Decathlon coach reduce their CPI
By identifying sports with the lowest acquisition costs and then targeting these specific activities on Facebook, Google, and Snapchat, Addict Mobile generated optimal performance with over 600 designs. Adjusting visuals and messages for indoor sports during lockdowns attracted users, promoting fitness at home. This strategy was then broadcasted depending on user profiles and time of year, contributing to the app's substantial growth. RESULTS -45% CPI +80% installations +600 creatives produced